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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

SKU: 0844231010 (Updated 2023-01-10)
Price: US$ 16.00
 
 

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Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
 
Features & details

Used Book in Good Condition


EAN: 9780844231013


ISBN: 0844231010


Manufacturer: McGraw-Hill


Brand: Brand: McGraw-Hill
 
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