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Brand Asset Management: Driving Profitable Growth Through Your Brands

SKU: 0787963941 (Updated 2023-01-11)
Price: US$ 19.95
 
 

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Description

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
 


EAN: 9780787963941


ISBN: 0787963941


Manufacturer: Jossey-Bass


Brand: Wiley-Interscience
 
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