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Business to Business Marketing

SKU: 0136058280 (Updated 2023-01-12)
Price: US$ 11.55
 
 

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Description

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
 


EAN: 9780136058281


ISBN: 0136058280


Manufacturer: Pearson


Brand: Pearson
 
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