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M: Marketing Fourth Edition

SKU: 0077861027 (Updated 2023-01-11)
Price: US$ 54.99
 
 

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Description

Note: This book is standalone book and doesn't include access code.


Adding Value to your Marketing Course -
Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
 
Features & details

Marketing textbook


EAN: 9780077861025


ISBN: 0077861027


Manufacturer: McGraw-Hill Education


Brand: McGraw-Hill Education
 
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