Description

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Features & details

Used Book in Good Condition

EAN: 9780077645557

ISBN: 0077645553

Manufacturer: McGraw-Hill Education

Brand: Brand: McGraw-Hill/Irwin

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