Strategic Management: Concepts

SKU: 0077324455 (Updated 2023-01-12)

Price:

US$ 38.78

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Description

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

Features & details

Used Book in Good Condition

EAN: 9780077324452

ISBN: 0077324455

Manufacturer: McGraw-Hill/Irwin

Brand: Brand: McGraw-Hill/Irwin

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